Visualize your prospect, recognize his wants and satisfy them. Then Stand and Deliver on your promise, with a sweet, unadvertised bonus bundle!
Writing good advertising copy is nothing more or less than knowing “who” your buyers are; recognizing what he wants; and then telling him how your product will fulfill each of those wants.
“I can define copy writing in two words: applied psychology.”
- Alex Mandossian
The “desire” portions of your ad is where you present the facts of your product; create and justify your prospect’s conviction, and cause her to demand “a piece of the action” for herself.
It’s vitally necessary that you present “proven facts” about your product because survey results show that at least 80% of the people reading your ad -especially those reading it for
the first time -will tend to question its authenticity.
So, the more facts you can present in the ad, the more credible your offer. People want “logical facts” to justify emotional surges of instant gratification- as reasons/excuses for buying a product.
It’s amoxil like the girl who wants to marry the amoxil buy guy her father calls a “no good bum.”
Her heart -her emotions- tell her yes, but she needs to nullify the seed of doubt lingering in her mind- to rationalize her decision to go on with the wedding.
In other words, the “desire” portion of your ad has to build belief buy vardenafil and credibility in the mind of your prospect.
It cialis online has to assure him of his good judgment in the final decision to buy- furnish evidence of the benefits you have promised- and afford him a “safety net” in case anyone should question his decision to buy.
People tend to believe the things that appeal to their ego, individual desires, fears and other emotions. Once you have established a belief in this manner, logic and reasoning are used to support it. Your reader “wants” to believe your ad if she has read it through this far-
It is up to you to support her initial desire.
Study your product and everything about it- visualize the wants of your prospective buyers- dig up the facts, and you’ll almost always find plenty of facts to support the buyer’s reasons for buying. Read the rest of this entry »